If You Want To Deliver A Great Customer Experience, Start By Attracting The Right Customers
Blog: Forrester BPM Center of Excellence
The perfect experience for your customers is the one that fulfills your brand promise in a way that’s meaningful to them. That’s why simply copying experiences that work for other companies is worse than a dead end: It can lead to well-intentioned efforts that damage your brand. A former Forrester analyst used to illustrate this […]
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