IBM Sells Out – Another Marketing Cloud Bites The Dust
Blog: Forrester BPM Center of Excellence
On April 4, IBM announced plans to sell its marketing technology (martech) assets to investment management firm Centerbridge Partners. Upon completion of the deal, likely mid-year following the customary regulatory and closing requirements, Centerbridge will form a new, standalone company based around the former IBM tech. Current IBM Watson Marketing leadership and staff will continue […]
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