Blog Posts Process Management

How To Implement Values-Driven Marketing

Blog: Forrester BPM Center of Excellence

Following my previous blog post, The What, Why, And How Of Values-Driven Marketing and speech at CX APAC 2023, I wrote a report to elaborate on values-driven marketing more thoroughly: How To Embed Values-Driven Marketing Into Customer Journeys. The report shares Forrester’s 2023 data that shows values matter to customers. Many online adults regularly purchase from […]

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