How to Deliver a Great Customer Experience in the Age of Digital
Blog: Appian Insight
You know it. Your CEO knows it. Your customers know it…. Customer experience can be THE make or break factor. A negative customer experience drives churn; a positive customer experience is one of the best sources of retention. It’s no wonder then that insurers are prioritizing CX improvements.
“Improving customer experience is the #1 strategic initiative for insurers.”– SMA Research, 2017 IT Spending and Priorities
While improving the customer experience is top priority, moving from strategy to an actionable implementation plan seems to be the area where many struggle. How are innovative insurers using technology to help ensure positive customer experience? That will be the topic of our upcoming INN webinar, and it promises to be a lively discussion.
In a world where policyholders, agents, brokers, and producers interact as customers, insurers must serve each effectively. Legacy systems cannot offer the flexibility and transparency necessary to match customer experience expectations. The solution isn’t simply creating a bolt on portal or mobile application to serve on-the-go needs; it’s becoming necessary to create a completely connected and customer-centric digital experience from the front office to the back-end.
To join the discussion and get a better understanding of this topic, plan to attend our webinar on February 7th at 1 PM EST. Click here to register.
We’ll be considering how digitally connecting information across multiple channels, products, and departments can create the desired interactions customers expect in the digital age.
Speakers include:
- Mark Breading, Partner, Strategy Meets Action
- Alexander Schutte, Technology Strategist & Chief Architect, The Hague, NL
- Kate Gingras, JD, Vice President & Global Industry Lead – Insurance, Appian
Join in as they discuss:
- Top 5 customer experience trends and Insurer priorities for 2017 and beyond
- Successful approaches to improving customer experience
- How to adapt and deliver a connected customer journey with a low-code app platform
We hope to see you there!
The post How to Deliver a Great Customer Experience in the Age of Digital appeared first on Appian Insight Blog.
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