How Robotic Process Automation is Improving Marketing | UiPath
Last week, I had the good fortune to spend time with the Chief Marketing Officer (CMO) of a Fortune 5 organization to discuss the “automation first” era. There is now rapidly growing interest across senior executives and boards of directors towards prioritizing automation as a strategic imperative. We’re also seeing the emergence of Chief Automation Officers and even the emergence of Automation Committees on boards. I know of a handful of large customers that feature Robotic Process Automation (RPA) in their annual reports—not only as a driver for digital transformation and increased productivity but also a more engaged workforce.