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Contributed on May 21, 2019
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How Robotic Process Automation is Improving Marketing | UiPath

Blog: UIPath.com

Last week, I had the good fortune to spend time with the Chief Marketing Officer (CMO) of a Fortune 5 organization to discuss the “automation first” era. There is now rapidly growing interest across senior executives and boards of directors towards prioritizing automation as a strategic imperative. We’re also seeing the emergence of Chief Automation Officers and even the emergence of Automation Committees on boards. I know of a handful of large customers that feature Robotic Process Automation (RPA) in their annual reports—not only as a driver for digital transformation and increased productivity but also a more engaged workforce.

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