How Marketing Operations Leaders Set Clear Boundaries Using Project Acceptance And Prioritization Strategies
Blog: Forrester BPM Center of Excellence
This time of year, I’m talking to many marketing operations leaders about fiscal-year planning — revenue planning, marketing planning, and campaign planning. These leaders are being asked to deliver operational excellence with reduced budgets and resources. And yet the work of marketing hasn’t changed. The phrases “do more with less,” “maximize efficiency and effectiveness,” and […]
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