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How Luxury Brands Must Close The Digital Gap

Blog: Forrester BPM Center of Excellence

Back in the summer of 2017, we warned that luxury brands were out of time to improve their digital customer experiences. Since then luxury brands have moved from relative inertia to a range of activities, from technology upgrades to partnerships and acquisitions. But the 2020 pandemic has shaken luxury brands to their core. Non-essential store […]

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