Blog Posts Process Management

How Consumers Really Feel About Your Loyalty Program

Blog: Forrester BPM Center of Excellence

Points and discounts are the hallmark of most loyalty programs. And, our data shows that they are usually pretty successful in incentivizing purchase behavior: nearly half of US online 18- to 35-year-olds admit that programs influence what they buy and how much they spend. But loyalty isn’t just about the purchase — or at least […]

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