How Consumers Really Feel About Your Loyalty Program
Blog: Forrester BPM Center of Excellence
Points and discounts are the hallmark of most loyalty programs. And, our data shows that they are usually pretty successful in incentivizing purchase behavior: nearly half of US online 18- to 35-year-olds admit that programs influence what they buy and how much they spend. But loyalty isn’t just about the purchase — or at least […]
Leave a Comment
You must be logged in to post a comment.