Blog Posts Process Management

How Banks Still Make It Too Hard For People To Open An Account

Blog: Forrester BPM Center of Excellence

Here’s what real-world bank prospects told us about trying to open a checking account: “The website did not fully answer my question…” “There were so many descriptive words I had a hard time trying to decide…” “The checking account page was sort of confusing… ” This is what product, marketing, and design professionals fear at […]

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