How ABM Technology Is Evolving The Modern Marketing Landscape
Blog: Forrester BPM Center of Excellence
The landscape for Account Based Marketing (ABM) continues to evolve and mature, but what does it mean to do ABM? For some organizations, it is a subset of the business that focuses on a select few accounts, for others it is a set of tactics driven by tools and technologies.
Leave a Comment
You must be logged in to post a comment.