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High-Growth B2B Businesses Invest In Brand When Facing Economic Uncertainty

Blog: Forrester BPM Center of Excellence

Whichever side of the recession debate you’re on, what’s clear is that there is economic uncertainty. On the heels of the “great resignation,” where people were leaving jobs in search of better pay, more flexibility, and increased job satisfaction, we’re now seeing hiring freezes at some companies. This doesn’t mean that every company will cut […]

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