Google’s Delay Is No Excuse: Prepare For Cookie Deprecation’s Impact On Paid Search
Blog: Forrester BPM Center of Excellence
In July, Google delayed the death of third-party cookies… again. This delay gave marketers a false sense of security despite other browsers blocking third-party cookies, Apple letting users opt out of IDFAs, and privacy bills mandating the use of cookie consent banners. Often, marketers focus on data deprecation’s impacts on paid social and programmatic — […]
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