Google, Facebook, And Amazon: From Advertising Duopoly To Triopoly
Blog: Forrester BPM Center of Excellence
Google and Facebook have dominated the digital advertising landscape for much of this decade. But in the past year, a new entrant has emerged to disrupt the digital ad duopoly: Amazon. Amazon’s revenue from advertising has skyrocketed because endemic advertisers (brands that sell products and buy ads on Amazon) have grown their Amazon ad budgets […]
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