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Google Announces Meridian, A Marketing Mix Modeling Tool

Blog: Forrester BPM Center of Excellence

Google unveiled Meridian, an open-source marketing mix modeling (MMM) tool aimed at tackling crucial measurement challenges. MMM gauges the impact of marketing and media investments on vital performance indicators like sales or revenue, while also forecasting the revenue potential of marketing endeavors. According to Forrester Global Marketing Survey, about 30% of B2C Marketers use MMM […]

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