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Good Design

Good design is innovative.

Good design makes a product useful.

Good design is aesthetic.

Good design makes a product understandable.

Good design is unobtrusive.

Good design is honest.

Good design is long-lasting.

Good design is thorough down to the last detail.

Good design is environmentally friendly.

Good design is as little design as possible.

– Dieter Rams¹

You can find some more background and explanation to Dieter Rams’ “Ten Principles for Good Design” here. ↩︎

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