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Go Ahead, Freak Out About Snap’s Earnings- For The Right Reasons

Blog: Forrester BPM Center of Excellence

The sky is falling, right on top of Snap Inc, and the sky’s name is CPM. Since they launched their self-service, auction-based buying environment, CPMs plunged 60%.  60%!?!?!?  Cue the panic, right? Not so fast. With companies like Facebook making up the competitive set, the pressure was always on Snap to not just post good […]

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