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Gillette’s Latest “We Believe” Response Earns a C- Grade

Blog: Forrester BPM Center of Excellence

After I lambasted Gillette for their initial response to the blowback to the “We Believe” campaign, it is only fair that I acknowledge they have continued to engage with the controversy. Duncan Jones, P&G VP of Global Communications and Advocacy, spoke to Forbes journalist Michelle King. The interview was published on January 20. While Mr. […]

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