Blog Posts Process Management

Get to yes faster by embracing the switch from relay to adventure racing

Blog: Forrester BPM Center of Excellence

The comparison between relay racing and revenue organizations has been around forever. Marketing generates a qualified opportunity and hands it off to sales to pursue and win the deal. Sales then passes it on to customer success to support and renew the relationship. In the past, this approach made sense, but todays buyers don’t work […]

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