Get It Together — Now Is The Time For Marketing Resource Management
Blog: Forrester BPM Center of Excellence
What Is A Marketing Resource Management (MRM) Solution? A tool or suite of tools that enables marketers to manage planning and budgeting, project and program management, collaboration and calendaring, content production, asset management, and performance analytics. Why Do Marketers Need MRM? First, the most glaring and acute issue is that the 2020 pandemic forced companies […]
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