Blog Posts Process Management

Four Steps To Creating Collaborative GTM Playbooks

Blog: Forrester BPM Center of Excellence

B2B organizations should build go-to-market playbooks with just one purpose in mind: to deliver a superior and integrated buyer experience. Unfortunately, there is no one-size-fits-all playbook design because every organization is unique. Common Challenges Our research shows B2B portfolio marketing teams responsible for go-to-market strategy face the following challenges: Functional teams tend to act in […]

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