FORRward: A Weekly Read For Tech And Marketing Execs
Blog: Forrester BPM Center of Excellence
Brands Pledge To Stand With The Black Community In the aftermath of George Floyd’s murder, citizens are taking to the streets to protest institutionalized racism. Brands are speaking out too, because, as Netflix tweeted, “to be silent is to be complicit.” Netflix joins brands like Google, Peloton, Nike, and Target (whose stores were looted) in taking a vocal anti-racist stance. Firms hear consumers’ desire to align with brands that share their values, and are emboldened make bolder pronouncements about their brands’ belief systems. […]
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