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FORRward: A Weekly Read For Tech And Marketing Execs

Blog: Forrester BPM Center of Excellence

Firms Poised To Survive The Pandemic Aren’t Laying Off CX Pros, They’re Doubling Down To cut costs, companies are laying off employees in customer experience, customer success, and customer support. That’s a big mistake for three reasons. First, we have proof that improving CX increases revenue, lowers cost, and mitigates risk. Second, firms with a strong CX function have the customer understanding needed to weather the pandemic. Insights about needs and expectations are crucial […]

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