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Forrester’s Mobile Mind Shift Index Monitors An Evolving Preference for Mobile

Blog: Forrester BPM Center of Excellence

Marketers and product strategists have used Forrester’s Mobile Mind Shift Index (MMSI) for years to understand their audiences and inform their mobile strategy. We introduced the MMSI in 2013 to help companies assess whether an audience is ready to engage with them on mobile. Today, the most important question is no longer whether your customers […]

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