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Forrester Retail Wave: European Retailers Must Improve Mobile Web Usability

Blog: Forrester BPM Center of Excellence

At the end of last year my colleague Alex Causey and I conducted the first European Retail Wave, evaluating the functionality and usability of 10 retailer’s mobile websites. These retailers spanned the UK, France and Germany, including both pure players and brick and mortar retailers. Unlike their US peers only one retailer, Argos, made it […]

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