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Forecasting In Uncertainty: What If Stores Re-open And No One Comes?

Blog: Forrester BPM Center of Excellence

A key forecasting question in this pandemic recession is whether and when consumers will resume their buying activities.  Consumer spending represents over two-thirds of US GDP and similar proportions of most developed country economies.  So, for the US economy to recover quickly from the 4.8% annualized drop in real GDP in Q1 2020 and projected […]

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