Forecasting In Uncertainty: What If Stores Re-open And No One Comes?
Blog: Forrester BPM Center of Excellence
A key forecasting question in this pandemic recession is whether and when consumers will resume their buying activities. Consumer spending represents over two-thirds of US GDP and similar proportions of most developed country economies. So, for the US economy to recover quickly from the 4.8% annualized drop in real GDP in Q1 2020 and projected […]