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For Super Bowl LV Advertisers, It Pays To Be Brave

Blog: Forrester BPM Center of Excellence

Sitting out this year’s Super Bowl may be the safe call for advertisers. Those brave enough to bring America levity in its moment of darkness, however, will reap the rewards. This year’s Super Bowl will be unlike any other. Stadium attendance in Tampa is limited to 22,000, a fraction of the record-breaking 100,000 fans in […]

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