Follow Martech And Adtech To The Audience-As-A-Strategy Era
Blog: Forrester BPM Center of Excellence
The sophisticated B2B marketers and advertisers I talk to are always striving to achieve some form of omnichannel reach with closed-loop reporting to refine target audiences at scale with a small number of vendors — no easy task, even with good audience technology. The Beginning Of A New Era: Audience As A Strategy Audiences have […]
Leave a Comment
You must be logged in to post a comment.