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Five Ways That Generative AI Brings Superpowers To Portfolio Marketers

Blog: Forrester BPM Center of Excellence

Portfolio marketers have a broad role, from keeping up to date on market intelligence and developing go-to-market strategies and messages to launching offerings and training sellers. Generative AI (genAI) can help portfolio marketers with all of these activities, helping them get smart fast, automating time-consuming tasks, and increasing their productivity and creativity — ultimately increasing […]

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