Blog Posts Process Management

Five questions to ask before committing to 121 account based marketing

Blog: Forrester BPM Center of Excellence

With the convergence of Demand and Account-based marketing (ABM) accelerating and the two disciplines becoming increasingly indistinguishable, many ABM practitioners are wondering whether there will still be a home for “classic” 121 ABM. Despite years of success with 121 ABM as a practitioner and guiding clients to similar results, I will confess to frequently advising […]

Leave a Comment Cancel reply

You must be logged in to post a comment.

Get the BPI Web Feed

Using the HTML code below, you can display this Business Process Incubator page content with the current filter and sorting inside your web site for FREE.

Copy/Paste this code in your website html code:

<iframe src="https://www.businessprocessincubator.com/content/five-questions-to-ask-before-committing-to-121-account-based-marketing/?feed=html" frameborder="0" scrolling="auto" width="100%" height="700">

Customizing your BPI Web Feed

You can click on the Get the BPI Web Feed link on any of our page to create the best possible feed for your site. Here are a few tips to customize your BPI Web Feed.

Customizing the Content Filter
On any page, you can add filter criteria using the MORE FILTERS interface:

Customizing the Content Sorting
Clicking on the sorting options will also change the way your BPI Web Feed will be ordered on your site:

Some integration examples