Blog Posts Process Management

Five Findings From Forrester’s Review Of Six Canadian Banks’ Mobile Sites

Blog: Forrester BPM Center of Excellence

Each year, my colleague Andrew Hogan and I review mobile websites of top Canadian banks to understand how effectively banks are meeting customers’ expectations, specifically when it comes to finding, researching, and applying for a chequing account. We review functionality and observe users as they try to complete their goals. In this year’s report, we […]

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