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Fashion Retailer Achieves 360 Degree View of Customers and Inventory with TIBCO

Blog: The Tibco Blog

Pushing the envelope with bold prints, trendy patchwork, intense color schemes, and asymmetrical designs, fashion designer Desigual found that their “patchwork” integration backend systems weren’t keeping up with customer demand. And, whether you are in the retail or IT industry, keeping your underlying core systems running happily is critical.  To stay ahead of competitive pressures both physically and digitally, Desigual knew they must embrace new technology trends and a unified integration solution to give their customers unexpected surprises, personalized experiences, and an omnichannel dialogue.

Desigual wanted to create a frictionless customer journey and give instant gratification to its customers regardless of channel, on any device and any platform. They were looking to eliminate the pain points and improve the relationship with their customers.  Unfortunately, they were dealing with a very complicated IT environment.

“Desigual has a really rich and complex technical environment, where constantly we add new systems platforms to fulfill our business needs, so we had to change our integrations approach from a point to point architecture,” said Eduard Ponce, architecture coordinator at Desigual.

With TIBCO, Desigual had the opportunity to rethink and change their architecture. “TIBCO allowed us to create our most innovative customer-oriented application, in record time, thanks to the ability to work individually on different problems, different domains, corresponding to different containers, where the needs and problems were completely different from the other ones, giving us more time to face the challenges and ending up in an astonishing time to market scenario.

“With TIBCO BusinessWorks™, we have managed to offer available stock in real time on all our direct sales channels. With a simple set of rules, we orchestrate keeping many systems updated in real time, such as product stock and customer information, both critical for our business. Now, all of our stock and customer information is in one system for easy accessibility by the staff.”

Desigual has 13 different channels and now has the ability to provide stock in real time to each one. Thanks to TIBCO BusinessWorks, customers and staff can now see all of the available stock in real time, opening a range of possibilities such as preparing store orders and converting stores into e-commerce order preparation and distribution centers.

Empowering Desigual retail store staff to transform the shopping experience for customers was a long-time goal of the retailer that TIBCO help them meet. The data they also have access to now also helps Desigual study the past, analyze the present, and forecast the future to better accommodate customer needs.

To read more about Desigual’s digital transformation with TIBCO, please read the case study.

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