Explore The CDP Vendor Landscape In Asia Pacific
Blog: Forrester BPM Center of Excellence
Customer data platforms (CDPs) are among marketers’ top martech vpriorities in Asia Pacific (APAC). According to Forrester’s 2021 APAC Marketing Survey data, 23% of B2C marketing decision-makers in the region already use CDPs and 26% plan to do so in the next 12 months — the most cited of the 20 martech options we asked […]
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