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European Customer Experience Index, 2020: How Banks And Insurers Can Connect CX with Business Impact

Blog: Forrester BPM Center of Excellence

Our research shows that customer experience (CX) leaders grow revenue faster than CX laggards, cut costs, reduce risk, and can charge more for their products. Yet most of the world’s largest financial services businesses cannot clearly answer the questions: “How much is CX improvement worth in annual profit?” or “How much of the annual profit […]

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