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Engineering Pulse Survey 2020 – Digital Transformation, the 2021 imperative

Blog: NASSCOM Official Blog

Businesses around the world have been recalibrating their business models, operations, processes and product/service portfolio to the changing customer landscape. This has been brought on by macro-economic factors (trade wars, growing protectionist sentiments), slowing demand & demand shifts (own vs. As-a-Service), consumers seeking highly personalized experiences leading to hyper-customization, impact of digital technologies and more.

This journey got a booster shot from the COVID-19 pandemic as it fast-tracked the digital transformation journey of customer enterprises. Engineering R&D firms incl. GCCs have been helping customers on this journey for long; however, given the rate of change, the ER&D industry felt the need to explore how the B2B and B2C customers are changing and better understand its implications on their portfolio offerings.

With this in mind, NASSCOM ER&D Initiatives and NASSCOM Research teams, partnered with Future Factor launched this Voice of the Customer initiative – aimed at getting insights of impact of COVID-19 on business, anticipated recovery period, understand trends in investments & ER&D budgets and the impact therefore on ER&D players.

We also wanted to gauge customers’ perception of how well India’s ER&D ecosystem performed during the crisis and the expectations for the future. We expect the findings to help ER&D players to chart their medium to long term roadmap in response to these market forces.

Access this report here:

I hope you find this report useful. Do share your feedback/suggestions at:

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