Blog Posts Process Management

Enabling highly personalized content at scale with customer data

Blog: OpenText

For content marketers, finding out that the campaign you worked so hard on didn’t hit the spot is incredibly frustrating. It’s even worse when the campaign was for a must-hit event, such as your company’s coveted user conference, and your team missed delivering on a key KPI for marketing qualified leads. More often than not, …

The post Enabling highly personalized content at scale with customer data appeared first on OpenText Blogs.

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