Empowered Customers Seek Three Types Of Brand Experiences
Blog: Forrester BPM Center of Excellence
In 2023, Empowered Customers Are Engaging Differently With Brands In 2016, we introduced Forrester’s Empowered Customer Segmentation, based on consumer behavior we’ve been monitoring and analyzing since the 1997 launch of Forrester’s Consumer Technographics® surveys. This segmentation framework groups consumers along several dimensions of empowerment, such as being open to new experiences, having advanced device […]
Leave a Comment
You must be logged in to post a comment.