Employers Must Navigate Social-Values-Based Branding With Care
Blog: Forrester BPM Center of Excellence
Social Values, Employer Branding, And Econ 101 The role of social values in motivating consumer behavior is a topic that gets a lot of attention. We’ve even built an econometric model to identify and size consumer segments with the greatest likelihood to purchase based on social considerations. What is not as readily apparent is the role […]
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