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Empathetic B2B Content During The Pandemic: Client Stories

Blog: Forrester BPM Center of Excellence

Technology buyers fall into one of three categories in response to the pandemic: Survivors, Adaptors, and Pioneers. As a technology marketer, you cannot operate “marketing as usual” if you want to truly help your customers survive, adapt, or pioneer — and build interest and trust along the way. Forrester Consulting sees our marketing clients taking […]

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