Blog Posts Process Management

Driving shareholder value through marketing

Blog: OpenText

In recent blogs I’ve talked about the importance of proving the value of marketing and my predictions for marketing trends in 2020. But what does this mean for the CMO and the marketing organization? It all ultimately comes down to creating and driving greater shareholder value. Delight your customers It should be no surprise that …

The post Driving shareholder value through marketing appeared first on OpenText Blogs.

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