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Driving Digital Transformation for Superior Customer Experience

Blog: NASSCOM Official Blog

Much has been written and said about ‘Digital Transformation’. The term has been dissected and interpreted in all sorts of ways and while most industry experts understand what it means, very few know how to methodically implement it.

Going Digital is not just about introducing new tools and technologies in an organization. Rather, according to me, it is a medium and an opportunity to create improved products and services which are closely aligned with what customers actually want.

Imagine a future where every enterprise is connected and cognitive. At first the task may seem daunting. However, when reduced to its fundamentals, Digital Transformation is all about:

A quick snapshot

Change for Digital

Change for Digital is a holistic approach towards becoming agile, innovative and an enterprise of the future.

You cannot simply fit digital into your existing ways of working. To become a truly digital enterprise, an organization would have to completely revamp its existing ways of working. A digitally transformed enterprise will hold an edge over its peers on the basis of:

All this supported by a seamless connection with the partner ecosystem is what makes the enterprise digital transformation complete.

Powered by Connected Products and/or Connected Industry, Change for Digital is a metamorphosis that businesses will have to go through to become future-ready.

Connected Products

Smart, connected products offer capabilities that transcend traditional product boundaries to create businesses of the future.
The changing nature of products is already disrupting value chains, and is pushing enterprises to rethink and retool their core offerings. One can define the journey of connected products as an iterative lifecycle with the following stages:

Connected Products are raising the bar for companies by changing the way value is created and captured.

Connected Industry

Smart processes will be the only modus operandi for factories of the future.
‘Connected Industry’ is all about making the processes at the heart of every industry smarter, faster and better with the objective of:

In any industry, one business often feeds into another to complete a full cycle of product development and distribution. And how operationally sound and efficient a factory is, often governs how successfully the product cycle can be completed. Digital Transformation at the factory-level aims to re-mould and re-invent operations for creating factories of the future.

In Conclusion

No two digital transformation journeys are the same. No point in using a cookie-cutter approach. The key is to understand this and work on all three aspects of Digital Transformation while tailoring the entire journey to suit the business story and culture of the organizations we work with.

The future of work is undeniably becoming mobile, agile and global. Smart, connected, digital enterprises bring with them a whole new set of technological possibilities.
Is your enterprise up for it?

Dattatri Salagame
President and Managing Director,
Robert Bosch Engineering and Business Solutions Pvt. Ltd


The post Driving Digital Transformation for Superior Customer Experience appeared first on NASSCOM Community |The Official Community of Indian IT Industry.

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