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Dont Waste Your Creativity Spend As You Fight Digital Sameness

Blog: Forrester BPM Center of Excellence

Is your CMO considering shifting investments in marketing technology toward the services of creative agencies as Forrester recommends? You should find out — because one of two possible scenarios will play out. The winning scenario: If you 1) boost your internal design team and better integrate brand, 2) contract with firms that apply human-centric design, and 3) apply […]

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