Don’t Talk ‘Change Management Speak’ to Your Sponsors
Blog: IMA Blog
“My Sponsor doesn’t care about Change Management.” No surprise. If you want to connect with people, you have to speak their language, not yours. If you go to France, the best option is to speak French. Going to Italy? It’s a good idea to purchase an Italian dictionary. That’s why Don Harrison, founder of the Accelerating Implementation Methodology (AIM) Change Management Methodology says, “When you go to Sponsorland, you need to speak the language of Sponsors.” It’s why we spend a lot of time practicing Sponsor Contracting in the AIM Accreditation program.
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