Blog Posts Process Management

Don’t Let Google’s Cookie Commitment Issues Delay Better Advertising Experiences

Blog: Forrester BPM Center of Excellence

Google just announced its THIRD delay to axing third-party cookies in Chrome, blaming regulatory hang-ups and a vague lack of industry readiness. We’ve been here before, and it’s not surprising that Google continues to drag its feet: According to Google’s 2023 10K, revenue from ads comprises over 75% of the company’s overall revenue. The cookiepocalypse […]

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