Blog Posts Process Management

Don’t Let Customer Journeys Be Misunderstood

Blog: Forrester BPM Center of Excellence

The plea of the song “Don’t let me be misunderstood” is spot on for customer journeys: In the sixty years since the track was written, a variety of artists are still creating their own versions. Made a classic by Nina Simone, the Animals turned it into a commercial, upbeat tune, the group Santa Esmeralda into […]

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