Does the Pursuit of Customer 360 Have You Running in Circles?
Blog: Forrester BPM Center of Excellence
No doubt, you’ve heard of it. It’s called by many names: the golden record; the single source of truth. However, it is most often referred to as Customer 360. What all these terms are referring to is a holistic view of a customer’s data covering every single touchpoint and interaction with your company as well […]
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