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Does My RO&I Or Sales Engagement Platform Need To Be Native To Salesforce?

Blog: Forrester BPM Center of Excellence

Have you considered buying a revenue operations and intelligence (RO&I) or sales engagement platform? If so, you’ve likely you’ve seen vendors touting the benefits of their native Salesforce capabilities. That’s a good thing, right? Most clients I’ve spoken with believe a native application is a positive feature. Vendors know this and look for any opportunity […]

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