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DiscoverOrg Shakes Up B2B Data Provider Market With Acquisition Of ZoomInfo

Blog: Forrester BPM Center of Excellence

B2B marketing data provider DiscoverOrg announced on February 4th that the company is buying ZoomInfo. Our snap analysis is this is a smart move that shakes up the market and bolsters DiscoverOrg’s position in it. ZoomInfo has successfully leveraged its traditional strength as contact data specialist to build out a comprehensive data-as-a-service platform that now […]

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