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Direct-To-Consumer (DTC) Brand Growth Will Boost Social Ad Spending

Blog: Forrester BPM Center of Excellence

In recent years, a wave of so-called digitally native direct-to-consumer (DTC) startups have burst onto the scene and have grown in popularity. Consumers are increasingly purchasing products and services such as mattresses, shoes, razors, and groceries from the over 400 DTC firms now in operation. Forrester forecasts that online spend by DTC enthusiasts will grow […]

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