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Digital advertising and marketing under the GDPR: A question of How, not If.

Blog: Forrester BPM Center of Excellence

The May 25th deadline announces a period great reckoning for data-driven marketing in Europe. The question marketers ask me most often is “Can we continue to do this…” or in other words, will this type of activity be allowed under the GDPR? But often, with this Regulation, the question is not whether you can or […]

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