Dell Boomi: Bringing smarts and scale to hybrid integration

Dell Boomi has been an application integration technology provider since 2000, and has built and maintained a large and diverse customer base in the intervening period. The past 10 years have seen it focus strongly on its cloud platform as the ‘centre of gravity’ for its offerings, and also broaden its capabilities significantly. As well as providing a rock-solid platform, Dell Boomi is particularly noteworthy for the way it’s built operational insights right into its tools to drive recommendations based on customer behaviour.

Top takeaways

More than just application integration, anywhere

Dell Boomi started life as a provider of on-premise configuration-based application integration technology. It’s offered cloud-based tools and deployment since the launch of AtomSphere in 2007, though, and has continued to broaden its capabilities.

Alongside core application integration, the Boomi offering now includes API Management, Master Data Management, and EDI capabilities – and with the 2017 acquisition of ManyWho, there’s also a flexible workflow service that’s aimed at coordinating work between people (rather than orchestrating automated integration tasks).

Prioritise Dell Boomi, particularly if you have a variety of integration use cases to address

Dell Boomi’s products are well-established, robust and sophisticated. The design and management tools provide options suited not only for creating relatively small-scale implementations, but also provide good lifecycle management features that will enable multiple teams to collaborate on large-scale integration programs.

Beyond the core capabilities of the tools, however, what’s particularly impressive about the Dell Boomi offering is the way that the company has leveraged its single-instance, multi-tenant cloud platform to offer a number of value-added ‘smart’ features that help accelerate delivery and maximise quality.

If you’re looking for a rock-solid platform with serious operational pedigree and plenty of flexibility, a range of deployment options and pricing points, then you should be paying Dell Boomi’s offering a lot of attention.

Boomi: from integration niche to business platform

An integration specialist since 2000

Dell Boomi is an independent business unit of Dell Inc. It was originally founded in 2000, and acquired by Dell in 2010.

The company started life as a provider of on-premise configuration-based application integration technology. Shortly after, it introduced a graphical, drag-and-drop canvas for designing integration processes (what it calls its Visual Integration Technology that still shapes the developer experience); but it was with the introduction of its cloud platform, AtomSphere, in 2007 that things really took off.

Boomi currently has over 5,000 customers, including over 130 of the US Fortune 500. It has over 230 partners worldwide, and over half of its revenue comes from partner-led sales.

Towards a business platform

Whereas Boomi started out principally as a niche technology provider focused specifically on making application integration easier, it has significantly broadened the functionality of its platform since the launch of AtomSphere, as well as focusing more on positioning the platform’s business value and promoting tool usage for broader groups of people – and less on purely addressing the interests of technology specialists.

The company has a clear vision of how it can differentiate its platform to better support the needs of businesses around the world. Firstly, it’s aggressively using analyses of operational data from across its customer base to make the platform ‘smart’, and through that increase the productivity of people working on the platform and the quality of the implementations they create. Secondly, it’s consistently looking for opportunities to make it easy for business partners to use, sell and administer the platform as well as adding their own components and intellectual property to it.

Inside the Boomi offering

Core products

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